Google algorithm.
Is Google headed towards a continuous “real-time” algorithm?
What a future-focused search landscape would look like and who could benefit
What were Google’s biggest search algorithm updates of 2018?
A visual representation of Google's biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications.
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There's been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to…
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin…
So what the heck is RankBrain?
You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning…
Gaming Google in 2015
Is gaming Google a suitable exercise to effectively engage with SEO and optimize a website's search ranking results? Here's why this strategy…
6 Essential Research Studies That Marketers Shouldn’t Miss
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build…
Scaling Link-Building: Sustainable Practices for Enterprise Clients
How does one effectively scale link-building campaigns that earn quality results? These are suggestions for executing sustainable practices that your clients will…
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
5 Essential Hybrid Digital Marketing Skills to Develop Now
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to…
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains,…
Has Google Turned up Social Signals as a Ranking Factor?
Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook…
See Your Site as Googlebot Mobile Does
With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing?
Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that…
Help! My Penalty Was Lifted, But Traffic Has Not Increased
There are several possible reasons why your site has not recovered after getting a manual action lifted. Here's a look at a…
Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action
Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion…
The Future of Google’s Search Algorithm: Refinement Vs. Overhaul
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?
“Which Update?” Is the Wrong Question
What's the right question to ask? That will depend on your skill level and experience in the SEO industry.
seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR),…
Finding Local Search Success, Post-Pigeon and Penguin 3.0
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with…
Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid,…
Penguin 3.0 Born One Year After Its Predecessor
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its…
Existential Questions About the Future of Search
In the coming years, SEO will more than likely change as search keeps evolving to better meet technological advancements and user behavior.
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